Apple was the first client I worked on, being the flagship account at the time, it presented a high-pressure environment that  developed a fierce work ethic. In my role, I handled ad operations for Apple’s creative agency, TBWA\Media Arts Lab (MAL). MAL provided us with the assets and strategic direction, our team built the templates with pixel-perfect accuracy, closely following the design files. I began working on Apple TV, and gradually advanced to handling the iPhone display and social campaigns, from the launch of the iPhone 11 through to the iPhone 14. During this time, I progressed from an assistant to a manager, acquiring valuable skills while working with this client. As we only had a week to set up global campaigns after the launch date, I became skilled in working under high pressure environments, I also became deeply familiar with Apple's brand guidelines and identity, which ultimately prepared me for my next role as a digital producer.